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The power of Pinterest Shopping Ads for brands and retailers
Updated June 2019 “Everything begins with an idea.” -Earl Nightingale Pinterest is a discovery engine that allows users (Pinners) to explore and share new interests, ideas, and inspirations by pinning...
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Huge audience, low CPCs: Bing Shopping ads (and how to master them)
Bing Shopping made news this year by infusing data from LinkedIn, introducing Local Inventory Ads, making useful UI updates, segmenting features, and a lot more that could be listed here. The world’s...
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Social commerce: why it’s the way to go and how to get there
Social commerce is a huge, obvious opportunity for most businesses seeking to connect with customers in the modern age. But how do you get there? Here's some inspiration and the steps to take to master...
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Dedicated Instagram Shopping channel is finally here
Instagram fills a special place in its users’ hearts. It’s just not like any other social platform. After all, where would users be without the gorgeous, captivating photos that make them want to get...
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How to boost sales with strong Instagram Shoppable posts
Instagram is one of the few marketing channels available today where users are open to, and even enjoy, advertisements. In fact, 72% of Instagram users have made purchases after seeing a product on the...
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Which ecommerce channels are right for your business?
Want to add more ecommerce channels to your online marketing strategy but not sure where to start? You’re not alone. The fact is, there really are no one-size-fits-all channels that will work for every...
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PXM for dummies: what product experience management is and why it matters...
Today’s consumers expect a great experience across channels. In every vertical, companies try to differentiate themselves by having the right data and strategies in place to make their products stand...
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6 Facebook tools to boost your cross-border ecommerce performance
Cross-border advertising is a very different beast from regular online advertising. To successfully take your business international, getting informed about new markets and figuring out how to adapt...
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Which price comparison sites are right for your business? (Beyond Google and...
For products where competitive pricing is a defining factor, price comparison sites can be a huge opportunity for brands and retailers. They have the SEO and brand recognition that can capture massive...
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Ecommerce & product data news Q1 2020
It's only April and it might feel like there has been more than enough ecommerce new and changes to keep you busy for the rest of the year. However, there are probably a lot of changes you have missed....
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